Frankford Chocolate Factory Demo Calls Motivation & Process Into Question

April 24, 2018 | by Starr Herr-Cardillo


Preparations for the demolition of the Frankford Chocolate Factory at 2101 Washington Avenue are well underway and come less than a month after L&I deemed the property “imminently dangerous.” Although the former owner planned to convert the 19th century industrial complex into residential use, new owner Ori Feibush plans to tear down the entire building, saving just a small addition and a smokestack built in 1912. | Photo: Michael Bixler

The distinctive brick factory complex at 2101 Washington Avenue, formerly home to the Frankford Candy & Chocolate Company, is likely the next piece of Philadelphia’s history to be razed and replaced with new construction. The sale of the property to developer Ori Feibush, owner of OCF Realty, was finalized on April 16. Feibush purchased the building for $15.5 million, nearly double the $8 million that the previous owners paid in November 2015. Feibush plans to demolish the majority of the structure and build a five-story retail and apartment complex in its place. The plan also includes townhouses.

The 19th century brick structure functioned as a working factory for well over 100 years and was occupied by Frankford Chocolate Co. as recently as 2006. Just last year the building was listed on the National Register of Historic Places as part of an effort by the former owner to convert the main building into condominiums. A nomination to legally protect the factory from demolition through placement on the local historic register is currently pending.

Why elect to destroy an historic landmark that is eligible for federal and state historic tax credits rather than reuse the building? Feibush claims that the cost of stabilizing and rehabbing the existing structure would simply be too large of a burden for him, despite the fact that in 2017 the former owners planned to do just that.

Last year architecture firm Cecil Baker + Partners were hired by the previous owners to develop a plan for the building that included the adaptive reuse of the entirety of the main structure. The Kennett Square-based consortium of owners were also working with U3 Ventures to facilitate a community planning process, and a number of proposed plans were presented to the South of South Neighborhood Association for input and comment.

Feibush said that the last plan presented by Cecil Baker + Partners in 2017 would have involved the complete demolition of the existing structures, a claim that isn’t true. When reached for comment, architect Cecil Baker responded that earlier in the design process the firm had prepared plans for multiple scenarios that included partial and full demolition of the factory. Baker explained that “[the alternate plans] were all discarded when we ascertained the value of keeping the historical components, including the tax credits available for adaptive reuse.”

In November 2017 the former owners of the Frankford Chocolate Factory complex presented plans to reuse the building to South of South Neighborhood Association. The proposal, designed by Cecil Baker + Partners, calls for the original factory and adjoining buildings fronting Washington Avenue to be preserved and a collection of newer additions, most built after 1964, to be demolished. | Rendering: Cecil Baker + Partners

Paul Steinke, executive director of the Preservation Alliance of Greater Philadelphia, contacted the design team who prepared the earlier proposal. He said that both Cecil Baker, the project architect, and Bob Powers, an architectural historian, have vigorously objected to the classification of the building as structurally unsound and feel that it is, in fact, a good candidate for reuse.

Feibush has publically stated that he is willing to let anyone tour the property. When the Preservation Alliance contacted the developer to tour the site with an independent structural engineer and masonry expert to get a second opinion, Feibush said no. However, he did give Steinke and Patrick Grossi, the Alliance’s advocacy director, a tour of the building sans engineers on April 20. When Feibush was asked if he would be willing to let the Alliance bring in a third party engineer to inspect the building he replied that he would not.

Steinke recalled that before the revitalization of downtown Philadelphia, factory conversions in the late 1980s and early 1990s were widely pursued by developers to create distinctive new living spaces. A number of real estate firms have completed successful warehouse conversions with buildings that posed similar challenges like the Chocolate Works, the Wireworks, and the Packard Motor Car Building. Steinke, dismayed that the city will be losing a building that less than a year ago was deemed ideal for rehabilitation and structurally sound, said, “Why have we lost our creative spark when it comes to adapting our historic buildings?”

While it is true that adaptive reuse projects require additional investment, there are a number of financial incentives and mechanisms that real estate developers can utilize. Although Philadelphia is certainly lacking in preservation incentives when compared to peer cities, a number of successful, large-scale reuse projects have set an example in recent years including the Divine Lorraine, A.F. Bornot Dye Works, and Orinoka Mills. Work on others large projects, like the Metropolitan Opera House, the Beury Building, and Red Bell Brewery, are either currently underway or in the advanced planning stages.

The speed at which Feibush has arranged the old factory to be razed has been swift. The building was listed on the National Register of Historic Places in 2017. A nomination to place the building on the local register was submitted in December 2017 and is currently under review by the Philadelphia Historical Commission. Per L&I protocol and the City’s current preservation code, the developer is legally entitled to raze the landmark once a building is deemed “imminently dangerous” and permits are obtained despite its historical significance. | Photo: Michael Bixler

Entangled in this most recent scenario are a number of issues that point to the City’s lack of vision and integration of historic preservation as an important part of the municipal planning and development process. Despite the attempt to brand and market Philadelphia as a “World Heritage City,” the city has actually experienced a dramatic increase in the destruction of historic properties since acquiring the dubious title in 2015. Playing a significant role in this problem is the lack of coordination between City agencies to promote preservation and adaptive reuse as financially viable and productive development options.

In March 2018, 2101 Washington Avenue was cited with five violations by the Department of Licenses and Inspections, which upgraded the old factory’s status from “unsafe” to “imminently dangerous.” According to Philadelphia Code, “imminently dangerous structural elements are those which are in such a state of damage, deterioration, or removal that collapse is expected at any time.”

According to L&I spokesperson Karen Guss, the dramatic change from unsafe to imminently dangerous came after loose bricks on a sidewalk were reported. “2101 Washington was on the list of unsafe buildings that L&I monitors through reoccurring inspections, but this particular inspection was initiated when Councilman Kenyatta Johnson alerted Commissioner Perri to reports of bricks falling from the building.” Steinke noted that during his walk through the property he only noticed fallen bricks from one small appendage on the 22nd Street side of the property.

Once a building is deemed imminently dangerous the property owner is required to submit an engineer’s report on the building’s condition and propose a course of action. According to the Philadelphia Inquirer, Feibush hired engineers from Pennoni and Orndorf & Associates to provide a report. The firms’ conclusion was that the property was in dangerous condition. The City has yet to independently assess the property’s current condition nor are they legally bound to do so. 

Left: Ori Feibush recently released his plans for the factory. In his current proposal, everything but the area highlighted in green will be demolished. Right: A nomination for the factory was submitted to the Historical Commission in December. This image from the document shows the evolution of the industrial complex over time with construction dates highlighted over each addition. | Images: Ori Feibush and Dennis Carlisle

Some trained preservationists have pointed out that the assessment protocol administered by L&I is flawed and does not mandate nor provide an objective opinion. For example, the lack of assessment by an engineer well-versed in adaptive reuse projects and not employed by the property owner calls the integrity of the process into question. It also provides the basis for the interested party to make the case that rehabilitation is simply too cost prohibitive without any additional burden of proof.

Without an imminently dangerous citation, the owner of an historic property seeking to demolish or drastically alter it would have to file for financial hardship in order to prove that a building is too expensive to rehabilitate. Submissions for financial hardship are overseen by the Philadelphia Historical Commission by a process outlined in the City’s preservation ordinance, which requires much more substantial proof to support the claim.

A financial hardship claim, however, only comes into play if the property is listed on the local register. A nomination for 2101 Washington Avenue was submitted in December 2017 by real estate agent and current OCF employee Dennis Carlisle.

Full disclosure: Dennis Carlisle, AKA “GroJLart,”  is a longtime writer for the Hidden City Daily and is the author of the bi-monthly column, “The Shadow Knows.

The pending nomination would normally put the property under the jurisdiction of the Historical Commission until the full commission votes to either designate it or not, but an imminently dangerous citation circumvents the process, putting the property’s fate in the hands of L&I instead.

After the nomination was submitted in December, Carlisle was hired by Feibush in January to serve as OCF Realty’s director of real estate acquisition and research. Carlisle then appeared before the Historical Commission in March and asked that his nomination be retracted. His professional relationship to Feibush and new position with OCF Realty was disclosed at the meeting. The Commission rejected Carlisle’s request, stating that the nomination would have to go through the standard process.

The nomination was reviewed on April 18 by the Committee on Historic Designation, where it was unanimously recommended for designation. An attorney representing Feibush was in attendance and asked that Carlisle’s nomination be retracted on the basis that L&I had recently deemed the property imminently dangerous. The request was denied by the Committee and clarified that the group is solely responsible for assessing the merit of the nomination.

The factory was originally built for the Howell & Brothers wallpaper mill in 1865. The Frankford Candy & Chocolate Company used the building for production until 2006. | Photo: Michael Bixler

In his nomination Carlisle expressed the threat of redevelopment that the building faced. He wrote, “In the Philadelphia of the 21st century, real estate development has exploded to levels unseen in this city in decades. Numerous historical buildings are being demolished or heavily altered for new developments. It is imperative that 2120 Washington Avenue be protected from demolition and given an extra layer of protection in the face of major alteration by placement on the Philadelphia Register of Historic Places.”

When Carlisle was asked why he is now attempting to retract the nomination, he replied that after it was submitted to the Historical Commission, Feibush, a long-time acquaintance, contacted him to let him know that the developer had the building under contract. Feibush then offered him a tour of the property. Upon seeing the interior first hand, Carlisle concluded that “by submitting the nomination, I may be locking the property into perpetual dereliction.” 

A zoning permit for demolition has been issued by L&I. This first step would normally be premature for a property pending evaluation for listing on the local historic register as the building would remain under the jurisdiction of the Historical Commission. In the case of a property cited by L&I as imminently dangerous, however, the owner of a building may move forward with demolition.

Steinke is not optimistic about the proposed plan. “The bitter truth appears to be that we are about to see defeat taken from the jaws of victory. In December we were on the verge of an exciting adaptive reuse project. By April we are facing nearly 80% demolition by a different owner.” The Alliance plans to move ahead with exploring other options for delaying demolition, although representatives from L&I stated that the agency will not postpone issuing permits.


About the Author

Starr Herr-Cardillo is a staff writer for Hidden City Daily. When she’s not covering local preservation issues or writing editorials for Hidden City, she works as a historic preservation professional in the nonprofit sector. Born and raised in Tucson, Arizona, Herr-Cardillo was drawn to the field by a deep affinity for adobe and vernacular architecture. She holds a Certificate in Heritage Conservation from the University of Arizona and an M.S. in Historic Preservation from PennDesign.


  1. Joe says:

    Thank you for a very thorough but disturbing article. Ori Feibush is a disgrace and a pox on our city. The anticipated conversion of the Chocolate Factory into residential and mixed use was welcome news and it would have been a star on the Washington Ave landscape. It now appears that what will replace it will blend in quite nicely with the Soviet-style new housing stock in Point Breeze and that new eyesore at the corner of Broad and Washington. When will the Historical Commission get out of their endless committee meetings and pass some desperately needed legislation to stop this sort of thing?

    1. Aaron Wunsch says:

      Quite so. But one should also add: shame on you, Dennis Carlisle, for aiding and abetting this hackery (and proving once again that everyone has their price).

      1. Davis says:

        This is shocking news, that someone seemingly so committed to historic properties should be involved professionally with someone who has proven himself to be an enemy of preservation locally. “Acquaintance” indeed.

      2. SXS says:

        It’s a little sad when a blogger like Grojlart, someone who you imagine has pure historical preservation principles, gets a job with a developer like Ori Feibush and asks the Historical Commission to pull his earlier nomination for a building Feibush is jazzed up to tear down. A man’s gotta eat, I suppose, and there’s worse sins he could have committed.

      3. Jayfar says:

        I’m so disillusioned that one of my heroes, GroJLart, has been unmasked and disgraced in one fell swoop, soon to be inducted into the George E. Thomas Demolitionist Hall of Shame. Sad.

        I disagree vehemently with Dennis Carlisle’s rationalization.


    2. Juanda says:

      My sentiments exactly. Mr. Feibush will NOT go down in Philadelphia history as an esteemed Developer who contributed positively to the Renaissance of a great city. The Developer at Broad and Washington must be in collusion. If I read correctly, the members of the Historical Commission get a paltry stipend($100) so they are very lethargic and derelict in their duties. I believe your Council members must write bills to be voted on for legislation. In the meantime, we cringe, bite our nails and lips, roll our eyes and hold our breath. I hope none of us die before this travesty of our architectural rebirth is corrected.

  2. Aaron Wunsch says:

    Ori Feibush is making a career out of gaming the system. In recent memory, he handily undid the Historical Commission’s designation of the Christian Street Baptist Church by arguing that, according to arcane parliamentary rules, the church had never really been designated after all. (Naturally, the City agreed.) But the case that really prefigures Frankford Chocolate was Port Richmond’s Church of the Messiah ( ). This went down in late 2015 just as the Historical Commission was considering designating it. How? You guessed it: by persuading the City to label the building “imminently dangerous.” (In that case and this one, the Historical Commission’s executive director gladly obliged with his own supporting if inexpert opinion.)

    To be fair: it’s not a hard system to game. In the old days, historic buildings were routinely deemed “imminently dangerous” whenever a developer, demolition contractor, or well-placed neighbor wanted them gone. That’s what happened with the Church of the Messiah, Fair Hill’s St. Bonanventure, and numerous others ( ). The only reason it failed to bring down an important church at 47th & Kingsessing was that an engineer with a background in historic buildings pointed out that the main sanctuary was built on steel frame. This fact had eluded L&I but the intervention of a former mayor was still needed to save the building. (Press coverage of related antics helped: )

    Under the Kenney administration, would-be destroyers of historic buildings must now hire an engineer to support their claims. The problem, though, is that L&I still really has no mechanism to check those claims. The engineers it employs are mostly trained to evaluate new construction, which behaves differently than old construction. While it is possible some of these employees are being bought off, most would rather err on the safe side than be responsible for another 22nd & Market fiasco (caused, it’s worth noting, by developer avarice and contractor malfeasance, not by inherent problems with the building). What this means in practice is that buildings that look shabby are lumped in with buildings that are truly dangerous. And what that means is that the words “World Heritage City” ring more hollow than ever.

    1. Jim Clark says:

      Aaron, great points thank you. I was not aware that any thing is to be done with the very large empty lot in Fairhill left by the destruction of St. Bonaventure. It costs the city of Philadelphia a little over a million dollars to tear it down and they put a lien on the property. In that neighborhood, which I grew up in, I would be (kind of) surprised (nothing surprises me any more) if any project at all will be built on it! Does anyone know of any project being considered for that site?

      My maternal grandfather worked at the other candy factory in Philly, Good and Plenty We had candy all the time at our house and I had the cavities to prove it!

      Great article thank you Starr.

    2. Philly Local says:

      I’m very curious to hear if your opinion has changed (if at all) over the last three years. In retrospect, was the Frankford
      Chocolate Factory a remarkable building and culturally significant to Graduate Hospital?

  3. Juanda says:

    No! 22nd & Market was a tragedy! The demolition of the Gimbels building was a fiasco.

  4. Juanda says:

    I tried to get the previous owner to give me a walking tour of his building. I grew up in the area and wanted to dream of the possibilities for this building. As a Citizen Planner, sometimes you must take the walk to get a feel of the neighborhood and how the people of a new residence will interact with the neighborhood. This building said to me, “I should be somewhat like BOK. Make me mixed use for working artisans and trades people. I should reflect and blend in with the activity of the West side of Washington Ave. Perhaps be a Co-op for the Makers and Doers of the city. I should have a common space where they can gather and commune with each other. I should have an area for the public to visit and interact with the Artisans and Tradespeople to take classes from them and buy their creations from a gallery and retail store. OMG! I could be a condensed and contained little “workshop of the world”. Maybe I could replicate myself in other parts of the city that have abandoned buildings like me. I know I am on to something. I can be great again! It’s all a part of my heritage.”

  5. Astralmilkman says:

    This is just depressing, I wonder how much of a signing bonus DENNIS got to flip his decision. TRAITOR !!
    Once again the GARBAGE that is elected into office to represent the people stabs them in the back.
    One more piece of architectural history that sets us apart from suburbia is demoed!
    I’d like to know Carlisle and Feibush s addresss , perhaps we can have it demolished. Perhaps we can have it designated a dump site for septic systems , it what they do to the people of Philadelphia.
    Seems fair !!

  6. Wes says:

    “Feibush said that the last plan presented by Cecil Baker + Partners in 2017 would have involved the complete demolition of the existing structures, a claim that isn’t true.

    Feibush has publically stated that he is willing to let anyone tour the property. When the Preservation Alliance contacted the developer to tour the site with an independent structural engineer and masonry expert to get a second opinion, Feibush said no. However, he did give Steinke and Patrick Grossi, the Alliance’s advocacy director, a tour of the building sans engineers on April 20. When Feibush was asked if he would be willing to let the Alliance bring in a third party engineer to inspect the building he replied that he would not.”

    All of the above sounds insanely fishy, especially with Cecil Baker’s input. Do Ori Feibush, purveyor of cardboard garbage-architecture, and his in-house engineers vested in his own bottom line, purport to know more about engineering than Philadelphia’s local Starchitect? I’d almost rather Feibush villainously demolish the factory out of spite, at least then it would be done on principle. But really he’s just a one-trick pony with a lot of cash who only knows how to build one kind of thing, and adaptive reuse isn’t it.

    Funny he could afford to pay almost double for the factory when he was whining about being broke after his failed run at City Council.

  7. Jason says:

    Before anyone buys a historically registered property there should be an independent survey to analyze the cost of renovating the property for the vision you have. After one sees the projected cost and decides to still purchase it they must commit to saving the structure. If they don’t it’s a legal offense.

  8. Rodney says:

    Hey Philadelphia … Do you want to remain in the past with rat infested and cockroach infested run down historic ??? buildings, or do you want to move forward to the future with new architecture? Be real you dumb jerks.

    Hint: The past is gone along with the old folks that used to dwell there. We are alive. Let’s live in a modern world.

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