Before Digital Sign Domination, A Giant Coffee Pot Reigned Supreme

 

 
Outdoor advertising has been a bone of contention with Philadelphians for more than a century. The bill passed by Philadelphia City Council in 2011 that created the Market East Advertising District was intended to help stimulate more commerce on the city’s former premiere retail stretch. Spiking new interest in commercial redevelopment through snazzy advertising along Market Street didn’t really come to fruition until 2015 when the old Lits Brothers building had a new digital sign placed on its roof. The sign was the same size and shape as the static Lits Brothers sign that was there decades earlier. Immediately after the sign was activated complaints of light pollution flooded in from all over the city and nearby neighbors in Washington Square West. “We’re not New York!” went the naysayers. The fear that more digital signs will pop up in other parts of the city kept many resident up-in-arms

A few weeks ago, the first digital signs on the new East Market mixed-use development were activated, spurring similar concerns from vocal opponents on social media. More digital signs are approved for Fashion District Philadelphia, the relaunch of The Gallery at Market East. More heated complaints will inevitably follow.

The giant coffee pot on the roof of the Ellis & Brother Coffee and Tea Company headquarters at 9 South 16th Street shortly after construction. | Image courtesy of Ellis Coffee Company

But today’s flashy ads are nothing new. Philadelphia has long had its share of bright signs and they certainly were not limited to Market East. There was even one piece of advertising that was not only ostentatious during the day and brightly lit at night, but could be SMELLED from blocks away.

In 1908, John Ellis purchased a 54-year-old coffee importing company he worked for and renamed it after himself. The Ellis & Brother Coffee and Tea Company opened a store in a long-demolished building at 205 South 11th Street selling imported coffee, tea, dried fruit, and nuts. In order to get his store noticed, Ellis had a giant metal coffee pot made and would place it on the sidewalk in front of his store whenever it was open. The big coffee pot became a hallmark of the company and the store became a hit. The company moved their retail operation into a larger space at 135 South 11th Street several years later. In the late 1920s, when it came time to expand into its own building, Ellis wanted to do something much better and much bigger.

Ellis commissioned the construction of a new headquarters at 9 South 16th Street. The building, completed in 1929, was a pretty nice example of early Art Deco with its simple lines and small embellishments on an Indiana Limestone facade. The building was the height of a four or five story building, but only consisted of two floors with 21-foot ceilings and mezzanines. The most noticeable and memorable part of the building was the giant coffee pot on the roof.

The Ellis & Brother Coffee and Tea Company truck that was roughly shaped like their giant coffee pot. | Image courtesy of Ellis Coffee Company

The coffee pot, conceived of by Ellis himself, was 22 feet tall and 12 feet wide at its widest point. It was made of reinforced concrete, covered in terra cotta, then covered again with chromium plates, standing on a terraced base. As if this gargantuan coffee pot wasn’t noticeable enough, Ellis developed and fabricated a system of pipes that would lead steam and smoke from the company’s roasting ovens through the spout of the giant pot. The scent of freshly roasted coffee would then carry itself to the surrounding blocks. The whole system was set to a clock that would discharge the steam and smoke at regular intervals. At night, the pot was lit up and was said to be visible from miles away.

The pot became a symbol of the company. Images of it appeared on their advertisements, correspondence, and trucks. Ellis even had a truck tricked out to look like the coffee pot.

In the 1940s, a large neon sign was installed around the coffee pot, making it even more of an attraction. From this location, Ellis & Brother Tea and Coffee imported and distributed its goods all around the United States and to customers in France, England, Germany, and Australia. They expanded their offerings to confections and candied fruits.

The Ellis & Brother Coffee and Tea Company building in its final years. | Image courtesy of Historical Images of Philadelphia Collection, Free Library of Philadelphia

In 1952, Ellis’ employees went on strike for three months. The strike was a death blow to the business. Ellis sent out a letter to employees soon after the strike was over announcing that the 98-year-old company was going out of business. Harry Strauss and his son Bernard came along and purchased the company, keeping it alive and even expanding operations. The company still operates today as Ellis Coffee Company and distributes coffee all over the United States from its facility at 2835 Bridge Street in Bridesburg. Gene and Adam Kastenbaum, grandson-in-law and great-grandson-in-law of Harry Strauss, run the company. Several photos and a mural in their plant depict the giant coffee pot.

In 1969, the old headquarters of Ellis Coffee was demolished, one of an entire block of structures taken by the city through eminent domain for the construction of the Centre Square office complex. Adam Kastenbaum, president of Ellis Coffee, told Hidden City Daily, “We have no idea what happened to the coffee pot.” Although the company is actively researching its whereabouts, the fate of the giant coffee pot remains a mystery.

About the author

GroJLart is the anonymous foulmouthed blogger of Philaphilia, where he critiques Philadelphia architecture, history, and design. He resides in Washington Square West. GroJLart has contributed to Naked Philly, the Philadelphia City Paper's Naked City Blog, and Philadelphia Magazine's Property Blog.

Send a message!



4 Comments


  1. Rumor is the giant coffee pot is still been used by a giant who lives in South America to brew his coffee.

  2. So wonderful to see the Ellis family company story. The Ellis family helped my grandparents come over from the shtetl in Ukraine in 1921.

  3. Another wonderful article! Thank you so much.

    Margaret

  4. The street address of 9 S. 16th St. makes no sense, even though it’s on the company’s delivery truck. Look closely at the 2 streetscape photos, counting both south from the Market St. SW corner and north towards the corner. The first photo clearly shows separate buildings with side entrances (possibly to apartments above), and usually store entrances in the properties close to Market St. The profusion of signage in both photos also shows that there were many separate businesses or vacancies for stores (possibly because the first photo could have been taken early during the Great Depression when some stores had closed). I conclude that the proper street address was higher than 9, maybe 15. For some reason the city must have enumerated some adjoining buildings with the same number. A 1930 city directory might clarify the issue.

Leave a Reply

Comment moderation is enabled, no need to resubmit any comments posted.

Recent Posts
You Can Turn $10,000 Into $20,000 For The Hidden City Daily; Here's 15 Reasons Great Why

You Can Turn $10,000 Into $20,000 For The Hidden City Daily; Here’s 15 Reasons Great Why

December 15, 2017  |  News

With our campaign hitting the home stretch, a generous donor offers to match the next $10,000, if we can raise it by campaign's end on December 31. We need your support to make it happen > more

City Council To Vote On Ridge Avenue Demo Moratorium

City Council To Vote On Ridge Avenue Demo Moratorium

December 13, 2017  |  News

A bill to place a temporary hold on demolition applications for 300+ historic properties along Ridge Avenue goes before City Council tomorrow. Michael Bixler has the details > more

The Marvelous Multiple Occupations Of The Midtown II

The Marvelous Multiple Occupations Of The Midtown II

December 11, 2017  |  The Shadow Knows

Last June, one of Center City's last classic diners, Midtown II at 11th and Sansom, closed its lunch counter for good. The high-profile property is now under development, although plans for the space remain elusive. The Shadow takes us behind the façade to reveal a lively list of tenants and a colorful history of reuse > more

Secrets! Romance! Scandal! The Hush-Hush Love Of Philly's Paint King And His Irish Lass

Secrets! Romance! Scandal! The Hush-Hush Love Of Philly’s Paint King And His Irish Lass

December 8, 2017  |  Harry K's Encyclopedia

Harry K. takes us to Old City where the flames of a secret affair scorched newspaper headlines in the early 1900s > more

Marc Lamont Hill Energizes Germantown Ave With New Bookstore Cafe

Marc Lamont Hill Energizes Germantown Ave With New Bookstore Cafe

December 6, 2017  |  Vantage

Academic, activist, and political commentator Marc Lamont Hill carries the tradition of the Black-owned bookstore into the 21st century with Uncle Bobbie’s Coffee and Books. John Henry Scott has the details > more

Give $$$, Get a Cool Perk: 2017 Campaign

Give $$$, Get a Cool Perk: 2017 Campaign

December 4, 2017  |  Vantage

Hidden City's annual fund drive is in full swing on Generosity and we've got a brand new batch of perks celebrating Philadelphia available. Here's a look at this year's killer lineup > more