City Loses Control Over East Market Street Billboards

 

The LED billboards atop the Lit Brothers building on East Market Street are now under the purview of PennDOT. | Photo: Plan Philly

The LED billboards atop the Lit Brothers building on East Market Street are now under the purview of PennDOT. | Photo: PlanPhilly

  • PennDOT has been granted control over the remainder of Philadelphia’s billboards from the Federal Highway Administration (FHWA) , reports PlanPhilly’s Jim Saksa, to avert being penalized with a 10% reduction in federal highway funding due to the City’s inability to ensure compliance with the state’s Outdoor Advertising Control Act and the Highway Beautification Act. The area in question, the Market Street East Advertising District, includes the Lit Brothers building and the upcoming $500 million East Market mixed-use project.
  • Jake Blumgart of PlanPhilly relates the happenings of Tuesday’s Civic Design Review meeting, chiefly the negative reception of the Philadelphia Housing Authority’s design for a new headquarters at 2013 Ridge Avenue, part of their plan to rebuild much of North Philadelphia’s Sharswood neighborhood. “The design and placement of the building”—a five-story rectangular structure of glass and terracotta—“makes me feel very, very uncomfortable,” said architect Cecil Baker. “This building is just a big rectangle plopped down, I know because it’s the cheapest damn thing you can build. What I’m looking at right now could be in Cherry Hill.” Other items on the docket were relatively agreeable though, says Blumgart. These include: a 21-story, 240-unit residential tower for the East Market project at 1199 Ludlow Street, the expansion of the Archdiocese of Philadelphia’s Immaculate Mary Center for Rehabilitation & Healthcare in the Winchester Park neighborhood of the Far Northeast, and the Southwest Leadership Academy Charter School’s new campus at 1300 South 58th Street.
About the author

Stephen Currall recently received his BA in history from Arcadia University. Before beginning doctoral studies, he is pursuing his interest in local history, specifically just how Philadelphians engage their vibrant past. Besides skimming through 18th century letters, Steve is also interested in music and travel.

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