Reviving The Swampoodle Brand

 

At 28th Street & Allegheny Avenue, a banner promotes the vicinity as Swampoodle Heights | Photo: Kimberly Paynter, for NewsWorks

At 28th Street & Allegheny Avenue, a banner promotes the vicinity as Swampoodle Heights | Photo: Kimberly Paynter, for NewsWorks

  • In the latest installment of its Every ZIP Philadelphia series, WHYY checks in on the northern half of 19132, where some community boosters are attempting to revive the antiquated name for their neighborhood: Swampoodle, a gloriously incongruous moniker which the Department of Records has tracked back to at least 1926. Last year Community Action Group installed a dozen green and white banners on utility poles along Allegheny Avenue that promote the North Philadelphia section as “Swampoodle Heights.” To that civic group’s co-founder Denise Whitaker “they help signal to residents–and others–that the area is a place where people like living, but want to make better.”
  • NewsWorks Tonight’s host Dave Heller speaks with Anne Fadullon, Philadelphia’s new director of planning and development, who relates much of the Kenney administration’s still-emerging agenda toward a more equitable allocation of resources outside of Center City. “We’re learning how to be a growth city as opposed to a city that was managing decline,” she says. Job growth has not been satisfactory, community recreation centers are egregiously underfunded, and an estimated 6,000 residents still have no home. Hopefully the City’s new (and slightly misnamed) Land Bank, which by year’s end may add some 300 more properties to its current inventory of 1,700, will streamline development and provide the discernible, momentum-building progress that recent administrations were unable to engender in peripheral communities.
About the author

Stephen Currall recently received his BA in history from Arcadia University. Before beginning doctoral studies, he is pursuing his interest in local history, specifically just how Philadelphians engage their vibrant past. Besides skimming through 18th century letters, Steve is also interested in music and travel.

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