At Drexel, Iconic ISI Becomes URBN

 

Higher learning: walls aren't being broken down at Drexel's new URBN Center—they're not even there | Photo: Bradley Maule

Higher learning: walls aren’t being broken down at Drexel’s new URBN Center—they’re not even there | Photo: Bradley Maule

When the Drexel University URBN Center officially opens tomorrow evening it will mark a key phase in architectural history: the transformation of a post-modern masterpiece by the firm Venturi Scott Brown into a workshop for contemporary design. The transformation of VSB’s Institute for Scientific Information by the Minneapolis firm MS&R isn’t subtle (aside from the preservation of the iconic façade), but the result is truly wonderful: a celebration in steel and glass of the collaborative, multi-disciplinary process that underlies design.

Fashion Design students, busy making at URBN Center | Photo: Bradley Maule

Fashion Design students, busy making at URBN Center | Photo: Bradley Maule

“Design is about collaboration,” says Jon Coddington, the chair of Drexel’s architecture department, which is housed, along with programs in interior design, fashion, industrial design, and graphic design inside the URBN Center’s transparent web of studios, classrooms, and offices. (URBN is so named for its chief benefactor, Urban Outfitters founder Richard Haynes. MS&R is also the architect of the company’s Navy Yard headquarters.) “We have to ask ourselves, what are the ways we can set up appropriate structures for collaboration–and not just collaboration, but increasingly sophisticated engagement in solving complex problems.”

One of those key structures is the design school building itself, an argument being made in Philadelphia not only at Drexel, but at the School of Design, Engineering and Commerce at Philadelphia University and at Penn’s School of Design, where plans are unfolding to turn the dysfunctional Meyerson Hall into a building that actively performs.

The URBN Center, says Coddington, is indeed “a teaching tool.” It has been designed to be flexible like the PhilaU DEC Center, with furniture on wheels and walls that become doors that become pin-up boards. And the imaginative reuse of the former office building–with its cored out center and “Piranesian” web of staircases and mezzanines that allow light and people to penetrate what had once been sacrosanct educational disciplines–offers the unusual opportunity for students to experience the impact of design–and to critique and carefully think through what hasn’t quite worked.

Pretty punchcard: the famous façade of Venturi Scott Brown's ISI building, now Drexel's URBN Center | Photo: Bradley Maule

Pretty punchcard: the famous façade of Venturi Scott Brown’s ISI building, now Drexel’s URBN Center | Photo: Bradley Maule

About the author

Nathaniel Popkin is co-founder of the Hidden City Daily and author of three books of non-fiction, including Philadelphia: Finding the Hidden City (with Peter Woodall and Joseph E.B. Elliott) and two novels, Everything is Borrowed and Lion and Leopard. He is co-editor of Who Will Speak for America, an anthology forthcoming in June 2018, and the senior writer of the film documentary "Philadelphia: The Great Experiment."



Leave a Reply

Comment moderation is enabled, no need to resubmit any comments posted.

Recent Posts
King of The Rats: How One Female Scientist Colonized The Modern Lab

King of The Rats: How One Female Scientist Colonized The Modern Lab

July 16, 2018  |  Vantage

Mickey Herr takes a look at the Wistar Rat, a true Philly original, and the groundbreaking female biologist that helped standardize science > more

Two New Historic Districts And Grand Court Protected

Two New Historic Districts And Grand Court Protected

July 13, 2018  |  News

Historical Commission says "yes" to 17 new additions to the local register. Starr Herr-Cardillo has the news > more

Victorian-era Philly Bicycle Routes Now Available Online

Victorian-era Philly Bicycle Routes Now Available Online

July 11, 2018  |  News

Rutgers University Libraries releases maps and tour guides of old Philadelphia bicycle routes from the 1890s. Julie Still gives us the details > more

RePoint Targets Preservation Crisis With Political Action

RePoint Targets Preservation Crisis With Political Action

July 10, 2018  |  Vantage

Dana Rice takes a look at RePoint Philadelphia, a new historic preservation PAC that aims to battle weak policies and procedures with political sway > more

Summer Break

Summer Break

July 2, 2018  |  News

Hidden City Daily is taking a short summer vacation. We'll be back next Monday, July 9th. Have a great Fourth of July! > more

Historical Commission Inches Its Way Back To District Designations

Historical Commission Inches Its Way Back To District Designations

June 29, 2018  |  News

After a long, mysterious hiatus, historic district nominations are back on the City's agenda. Next stop: Wayne Junction. Starr Herr-Cardillo reports > more