In A 1930s Supermarket, Reinventing The Food Industry

 

Center director Delilah Winder explaining the project | Photo: Theresa Stigale

Editor’s Note: Last week, the 13,000 square foot Dorrance H. Hamilton Center for Culinary Enterprises, designed by Friday Architects, opened in West Philadelphia in a vintage Acme Markets store from the late 1930s (for our photo essay on the new building click HERE). The food incubator, which is an off-shoot of The Enterprise Center, one Philadelphia’s longest-surviving business incubators, is directed by chef and former restaurant owner Delilah Winder. The center provides culinary industry entrepreneurs–caterers, private chefs, cafe and restaurant suppliers–with a full range of supporting equipment and business coaching services, as well as a demonstration kitchen. The LEED certified building was funded by a diverse range of grants and gifts, including funding from the US Department of Commerce, the philanthropist Dorrance Hamilton, and the former publisher of the Philadelphia City Paper, Bruce Schimmel. We caught up with Gregory Heller, director of The Enterprise Center Community Development Corporation, for some insight into the project.


Hidden City:
Food seems to be more and more driving the grassroots urban economy–is there a facility and program like this one in other cities? Is there a model?
Gregory Heller: Yes, there are at least 43 other kitchen incubators across the U.S. Ours is one of the larger ones and we also believe that ours is the most comprehensive in terms of providing access to business technical assistance, capital and contract opportunities in addition to the physical facility. I’ve visited a few of these in New York and Boston.

HC: The building was a supermarket, served the neighborhood in a much different capacity, but was it important to you that you’re evolving what was built to be a food-related building?
GH:
Not necessarily, but food is an important anchor for retail corridors, and I think having new restaurants on the corridor will play a major role in attracting visitors. There will be three new restaurants along 48th Street. These are traditional leases to businesses not connected with the kitchen incubator. [Two signed on already are Lahori Cuisine, being billed as the “first true Pakistani restaurant in West Philadelphia,” and the Ethiopian-flavored Cafe Injera.]

HC: How does this facility fit into the West Philly food ecosystem? Are there relationships with growers and suppliers?
GH: The relationship with growers is something I’ve wanted to develop down the line. We have definitely been connecting with suppliers and also sales venues for clients.

Mayor Michael Nutter and Dorrance H. Hamilton at the Center’s ribbon-cutting | Photo: Theresa Stigale

HC: You are well-regarded as an expert on Ed Bacon and were his confidant late in life. Bacon was a master salesman–is this somehow reflected in your understanding of what it takes to sell a project to funders and the market place?
GH: My forthcoming biography of Ed Bacon (to be published this winter by University of Pennsylvania Press) focuses on Bacon as a policy entrepreneur who was skilled at marketing ideas and visions to others as a way of connecting plans with the process of implementation. I learned a lot from Bacon about how important that skill is in turning ideas into reality, and what strategies are effective. Trying to get a project as complex as this one built during a recession very much required us to sell the vision in order to get others invested.

HC: The project has evolved from its initial concept.
GH: Initially it did not include the eKitchen Multimedia Center–our teaching kitchen/TV studio. This component was added along the way and is a critical piece to making this project more than just a back-of-house operation for entrepreneurs. The eKitchen will be a venue where we can host events, air public programming, and hold community workshops. It is the public space in the project and I’m glad that the overall concept evolved to include it.

HC: And how might it evolve?
GH: The biggest evolution will be in how the kitchens are used. Over time we may acquire additional equipment, shift the space around, and generally customize it to best suit our actual membership.


No Comments


Trackbacks

  1. Tale of the Tape: Center for Culinary Enterprises | Foobooz Philadelphia

Leave a Reply

Comment moderation is enabled, no need to resubmit any comments posted.

Recent Posts
Infill Philadelphia Brings Communities Together By Design

Infill Philadelphia Brings Communities Together By Design

August 17, 2018  |  News

Sacred Places/Civic Spaces helps three houses of worship plan for the future by opening their doors to the neighborhood. Starr Herr-Cardillo has the story > more

Our History Compels Us: We Stand United For A Free Press

Our History Compels Us: We Stand United For A Free Press

August 16, 2018  |  Soapbox

We join with hundreds of news organizations in defense of the free press, under dangerous attack by the President of the United States > more

For The Birds: An Ode To Philly's Old Goose Signs

For The Birds: An Ode To Philly’s Old Goose Signs

August 13, 2018  |  Harry K's Encyclopedia

Harry K. reminisces about the Bicentennial-era bridge signs that still point the way to the Delaware River > more

Legal Fund Fights Developers That Game The System

Legal Fund Fights Developers That Game The System

August 9, 2018  |  Vantage

The price of preservation is high when building owners undermine the authority of the Historical Commission through legal loopholes. Dana Rice unpacks the issue with this report > more

North Broad's

North Broad’s “Lion Of Zion” Finds Strength In Design

August 8, 2018  |  News

Zion Baptist Church opens its doors to a sustainable future and a North Philly revival. Rachel Hildebrandt has the story > more

Diorama Restoration At The Academy of Natural Sciences Confronts Loss & Conquest

Diorama Restoration At The Academy of Natural Sciences Confronts Loss & Conquest

August 6, 2018  |  News

Conservators on the Parkway give 80-year-old specimens a good scrubbing, while examining science's shady past with new interpretation. Mabel Rosenheck has the story > more