Seashore Of The Northeast

Frolicking at Boulevard Pools in 1935

Letter from the Northeast

The busy intersection of Roosevelt Boulevard and Tyson Avenue in Mayfair will get even busier when the Wawa mini market and gas station on the northeast corner opens later this year. A humble use for what was, from the 1920s to the 1970s, one of the largest outdoor swimming and recreation centers in the nation–Boulevard Pools.

Situated on seven acres on Roosevelt Boulevard, Boulevard Pools opened on May 28, 1928. It included two acres of swimming pools, a ballroom, and a locker room to accommodate 6,000. Surrounding the pools were grandstands where spectators could enjoy water shows. There was sand, picnic tables, and trees. The sandy area was used as an ice skating rink in the winter.

Newspapers dubbed Boulevard Pools the “Northeast’s seashore.” Most of Northeast Philadelphia was still undeveloped at this time, however, and the venue’s clientele came primarily from the more densely populated areas of Frankford, Kensington, and neighborhoods to the south. Admission was twenty-five cents for adults and ten cents for children.

Bathing Beauties at Boulevard Pools

In 1930, over 50,000 visitors traveled up the Boulevard to “the Pools” to escape the summer heat of the city streets. Lifeguards routinely provided the entertainment for the water shows. Toward the end of the 1930 season the owners tried to boost attendance by staging a wrestling match with an alligator. One of the lifeguards agreed to wrestle the alligator, whose mouth was to be tied shut. During the match, the rope slipped and the alligator bit the lifeguard. His brother jumped in the water to help, whereupon the alligator turned and bit the brother’s hand. The audience of some 1,500 was horrified by the blood. The man’s arm had to be amputated. Attendance was never again the same.

In the 1940s and 1950s Boulevard Pools became a swim club charging annual fees. The ballroom was used for wedding receptions and weekly dances. At the end of the 1976 summer season, citing rising maintenance fees, owner Harry Blatstein, father of developer Bart Blatstein, closed the place down. The complex was demolished in April 1978. The ice rink was saved and converted to a rollerskating rink with an adjoining family entertainment area. The land eventually became homes, a strip of stores, a K Mart, a car dealership, and the roller rink.

About the author

Jack McCarthy is a certified archivist and longtime Philadelphia area archival/historical consultant. He is currently directing a project for the Historical Society of Pennsylvania focusing on the archival collections of the region’s many small historical institutions. He recently concluded work as consulting archivist and researcher for Going Black: The Legacy of Philly Soul Radio, an audio documentary on the history of Philadelphia Black radio, and served as consulting archivist for the Philadelphia Orchestra's 2012-2013 Leopold Stokowski centennial celebration. Jack has a master’s degree in music history from West Chester University and is particularly interested in the history of Philadelphia music. He is also involved in Northeast Philadelphia history. He is co-founder of the Northeast Philadelphia History Network, founding director of the Northeast Philadelphia Hall of Fame, and president of Friends of Northeast Philadelphia History.

Send a message!



Leave a Reply

Comment moderation is enabled, no need to resubmit any comments posted.

Recent Posts
As Philadelphia Celebrates Its Growth, A Call To Be More Inclusive

As Philadelphia Celebrates Its Growth, A Call To Be More Inclusive

April 19, 2019  |  News

Last week Pew Charitable Trusts released its 2019 State of the City report. The study shows a stark divide between Philadelphia's economic growth and disparity. Kimberly Haas has the details > more

Historic Designation Committee To Consider West Philly District, Institute For Colored Youth, And Churches

Historic Designation Committee To Consider West Philly District, Institute For Colored Youth, And Churches

April 16, 2019  |  News

Starr Herr-Cardillo has the details on local register nominations up for consideration at the April meeting of the Philadelphia Historical Commission's Designation Committee > more

For Callowhill Neighborhood, Whose BIDing Will Be Done?

For Callowhill Neighborhood, Whose BIDing Will Be Done?

April 12, 2019  |  News

Longtime Callowhill residents and real estate developers clash over the creation of a Business Improvement District as the neighborhood begins to transition. Kimberly Haas has the story > more

Public Space Rises From The Stacks At Parkway Central

Public Space Rises From The Stacks At Parkway Central

April 10, 2019  |  News

Michael Bixler has this preview of the three new public spaces opening on Friday at the Free Library of Philadelphia's Parkway Central branch > more

Photo Collection Project Takes A Walk In Ed Bacon's Shoes

Photo Collection Project Takes A Walk In Ed Bacon’s Shoes

April 5, 2019  |  News

Fisher Fine Arts Library at Penn is digitalizing a treasure trove of slides from the personal collection of Philly city planner extraordinaire Edmund Bacon and they need your help. Michael Bixler has the details > more

Riding The Rails With Philly's

Riding The Rails With Philly’s “Little Engine That Could”

April 3, 2019  |  Harry K's Encyclopedia

Harry K. takes us on a field trip to the Franklin Institute where a 181-year-old locomotive has captivated railroad history buffs since 1933 > more