First Look: Brandywine’s Plans For 2100 Market

 

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Cubism stacked with green, skyward amenities | Rendering: NBBJ

Earlier this month, Skyscraper Page’s band of development nerds managed to do the impossible and out-scoop the Philadelphia Business Journal–they leaked preliminary site plans and renderings of Brandywine Realty Trust’s plan for the 2100 Market site. And the plan is a marvel: a continuation of the developer’s forward-thinking architecture from the shard Cira and FMC towers.

The architects, NBBJ, are among New York’s best, with a large and diverse body of work, including a major Amazon.com tri-sphere biodome project planned for Seattle’s Denny Triangle neighborhood to major sports stadiums like good ol’ Lincoln Financial Field, the renovation of Pauley Pavillion at UCLA, and the massive Hangzhou Olympic Sports Center on the Qian Tang riverfront in China.

Rendering: NBBJ

Four point view | Rendering: NBBJ

Rumors have in fact been milling about Brandywine’s next Center City investment. The erstwhile development firm is halfway done the FMC Tower, and finishing up work on its new apartment proposal at 22nd & Market. An ambitious company, the kudzu grapevine has them also wooing Du Pont spin-off Chemours to an entirely new Cira tower to be built next to 30th Street Station, only a block from FMC.

In addition, Brandywine has made aggressive purchases both on Market East and Market West over the past year. They now own the parking garage at 7th & Market, as well as the former Basciano holdings on the 2100 block of Market. This is the same block that saw the fatal Salvation Army building collapse in 2013.

Rendering: NBBJ

Arial context and zoning projection | Rendering: NBBJ

At 2100 Market, the main development challenge is a firehouse a third of the way down the block–an ill-fitting, low-slung garage that nevertheless provides a necessary civic service, and one City officials aren’t interested in relocating. Any proposal for this block must, therefore, work around it. Brandywine offers an interesting solution: cantilever the offices above the firehouse, thereby integrating the single-story structure into the high-rise fabric marching down the street.

From there, the proposal continues its simple, but effective strategy. The fundamentally boxy design is broken up by offset amenity floors–one between the retail and the offices, one above the offices, and one halfway up the residential portion. A collaborative area in the middle of the office floors is defined by cutouts as well.

Brandywine’s vertical, mixed-use campus complex concept | Rendering: NBBJ

These offsets and cutouts are also shown in brown in the renderings, indicative of a façade strategy that breaks one big glass box up into several smaller, more easily digestible glass boxes–a fundamental departure from the Cira shards, whose façades have a crystalline feel about them, an effect requiring one continuous curtain wall. Even boxier, all-residential Evo’s façade is a solid glass curtain wall. This would be the first example of this type of design–evocative of cubism–in Philadelphia.

This is a preliminary design. It’s impossible to know how this building will turn out from an urbanism standpoint until it’s actually built, but in terms of boldness–yes, this has it.

About the author

Stephen Stofka is interested in the urban form and the way we change it. A graduate of the Geography and Urban Studies program at Temple University, he enjoys examining the architecture, siting, streetscapes, transportation, access, and other subtle elements that make a city a city.

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10 Comments


  1. Good stuff Steve. Looking forward to hearing more about this.

  2. That is some serious ugly right there. Please stop ruining this beautiful city with ugly architecture like this.

  3. leonard eisenstein

    A GORGEOUS BUILDING if it’s actually built!

  4. One of the more interesting looking designs in a long time for this city.

  5. Firehouse can easily be relocated. It is the politics holding the city to keeping the firehouse at its present location. Once neighborhood groups are satisfied with the design and ZBA approves it, City will then sell location to Brandywine and relocate firehouse. No shortage of good sites for the new firehouse in the city.

  6. I’m curious if GroJLart has an opinion on this design.

  7. It’s not horrible and probably has the right mix of purposes, but already looks dated to me.

  8. It looks like Jenga.

  9. Any update on this project?

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