Still Learning From Venturi: An Appreciation

 

Photo: Denise Scott Brown, 1965

I was studying at Pratt Institute as the architectural movement postmodernism was coming to an end. The movement, or architectural style, is largely attributed to Robert Venturi’s approach to architecture in his 1966 book Complexity and Contradiction in Architecture. His concepts having been applied so poorly by lesser architects, I was happy to attend the style’s funeral.

However, the ideas Venturi, who retired this week, set forth in that text and in the 1972 treatise Learning From Las Vegas, co-authored with Denise Scott Brown, were critical game changers in architecture. Modernism, in all its abstract glory, ruled the post-war era as the elegance of its proportioned geometry and its celebration of materiality eventually gave way to banal pragmatism. Venturi sought a away to bring culture back to the equation through the lens of history and by applying the teachings of Louis Kahn and the regionalist ideals of Aalto.

In Learning from Las Vegas, Venturi taught us to evaluate and encourage the cultural conditions of a site prior to design rather than to neglect them. The garish, vernacular, electrified signage and linear, car-driven nature of the Las Vegas Strip are the emergent result of the competitive casino culture. While the designer George Nelson may have been appalled by the Strip’s visual illiteracy when viewing it in snippets, in its totality it is a spectacle. The recognition that it is a spectacle and its subsequent celebration elevates modern culture.

Moreso when the complex and the contradictory results are amplified into a larger spectacle, as exemplified by the work of Rem Koolhaas, Herzog and De Mueron, Jean Nouvel, MVRDV, BIG and other contemporary architects. Nouvel’s seminal Arab World Institute in Paris, created at the birth of postmodernism, is indebted to the theories advanced by Venturi. With its facade of motorized Arab motifs, it is a total embrace of Arab vernacular design positioned in a contemporary context. The Neues Museum in Berlin, recently renovated by David Chipperfield, carefully preserves and showcases the history of the building through the context of its war-torn finishes and years of neglected features. One also can trace Venturi’s impact from beloved American urban destinations such as Times Square, to the preservation of Wildwood, NJ, and even to our own South Street (with all of its literal and figurative fronts).

Venturi has shown us the value of context and culture and that complete urban plans often look great from above, but work poorly when enacted. His writings teach us to leave gaps in those plans, to accept accommodations from the surrounding site, and to embrace inherent meaning and variety.

A self-described Catalyst, Jason Lempieri investigates subversion, history, and collective memory in his work. He designs from the perspective that form follows meaning. He is the founder of the multi-disciplinary architecture and design studio RethinkTANK llc.



No Comments


Trackbacks

  1. Lunchtime Quick Hits | Philadelphia Real Estate Blog
Recent Posts
A Monumental Shift At Dilworth Park

A Monumental Shift At Dilworth Park

October 24, 2014  |  Vantage

Olin's design for Dilworth Park gives Philadelphia what it has long struggled for: a suitably grand approach to the monumental City Hall, says Hidden City co-editor Nathaniel Popkin. Here's his review of the park, now essentially complete > more

Kenney To Hist Commission: Put Buildings On Register, Get More Funding

Kenney To Hist Commission: Put Buildings On Register, Get More Funding

October 24, 2014  |  Morning Blend

Firm would simply recoup money through ads, Councilman Kenney wants to bolster Historical Commission, Councilman Henon undaunted by Planning Commission’s non-recommendation for Mayfair overlay, and Guinn hard at work on latest mural > more

Bill Seeks To Preempt Tragedy With Better Data For Firefighters

Bill Seeks To Preempt Tragedy With Better Data For Firefighters

October 23, 2014  |  Morning Blend

Blueprint reconnaissance for firefighter safety, improvements to the Burk Mansion, City Council considers beautification of vacant land by former convicts, and more inaction on PGW sale > more

Why The Flying Saucer Deserves Your LOVE

Why The Flying Saucer Deserves Your LOVE

October 22, 2014  |  Morning Blend

Preservation Alliance calls iconic LOVE Park building a “place to save,” zoning changes introduced for parts of North Philly, another firm for the Navy Yard, and a sinking pharmacy in South Philly > more

The Missing Namesake Of North Philly's Lost Necropolis

The Missing Namesake Of North Philly’s Lost Necropolis

October 21, 2014  |  Harry K's Encyclopedia

Next up in our Halloween cemetery series: Harry K hits the tomes looking for the missing obelisk of Monument Cemetery. Is it sitting in a gravestone dumping ground at the foot of the Betsy Ross Bridge? Its fate may be forever unknown > more

Of Birds And Drinking Water

Of Birds And Drinking Water

October 21, 2014  |  Morning Blend

Inside the East Park Reservoir, Temple students adopting blocks, UCD to start early on 40th Street plaza, and Jewish life gets a boost at Penn > more