Food Hub Revving Up In West Philadelphia

 

Muralist Brad Andrew Carney and his assistant Pierre (wearing the hat) Photo: Peter Woodall

West Philadelphia’s Fresh Food Hub, a new mobile market based at 37th and Lancaster Avenue in Powelton Village, will open tomorrow, April 25th. With support from Greensgrow and Preston’s Paradise, the Food Hub will operate 5 days per week, 6 hours per day from a freshly converted bread truck. The market will also run at other locations, including the Philadelphia Senior Community Center and community events like block parties, at least once a week.

“We tried to localize everything about the project, including the truck itself,” explains Ryan Kuck, a former farmer at Greensgrow and now the Food Hub’s project manager. The bread truck was completely redone: a festive mural on the side was designed by artist Brad Andrew Carney; metal fabricator Billy Dufala made a roll-up door and installed a canopy for protection from the sun and rain. Food is stored inside the truck and available for sale on the side of the truck. When the truck is in operation, Kuck says, “it becomes part of the sidewalk.”

One aim of the project is to build on the long history of food trucks and food truck vendors by adding diverse, fresh, and local foods.

Project co-sponsor Preston’s Paradise manages 10 community gardens and orchards and has been running a push-cart market for several years. “We needed to grow,” says Kuck. “People wouldn’t know how much food we’d have available.” So they switched to a food truck with more flexibility and a larger farmers’ network in partnership with Greensgrow.

The mobile market idea isn’t new. Greensgrow’s Farm Neighborhood Markets program launched a pilot mobile food market in Camden last year designed to help urban farms and gardens reach markets. Four new sites for this year include Fairview Village, Parkside, Centreville, and Cramer Hill. Find the 2012 Camden Neighborhood Market schedule HERE.

The Food Hub will stock more than fresh produce. Kuck wants the truck to be like a healthy corner store, where people can find a range of products. They’ll stock homemade herbal teas, fruit salad from the Urban Nutrition Initiative, fresh bread in a pending partnership with Betty’s Speakeasy, and certain package goods like tomato sauce and jarred peanut butter.

The other side of the Food Hub truck with the roll door up | Photo: Peter Woodall

Kuck says the Food Hub will work with a nearby Shop Rite to to help create markets for local Philadelphia producers. Such items include soap, fruit juice, granola bars, hot sauce, and salad dressings.

A future goal is to make the Hub a distribution site for diners and cafes that may not have fresh foods available for customers. They’ll start by providing fresh fruit salads at breakfast counters and work from there.

The Food Hub is financially supported by Greensgrow and Preston’s Paradise, but otherwise it runs on produce sales. As Kuck explains it, there’s an unwritten guideline that Greensgrow will “put its weight under the project” for three years. Then, it’s expected that the Food Hub will sustain itself.

See the Food Hub’s Facebook Page HERE.

About the author

Angela Taurino is a Philadelphia native now living in Bucks County and received her B.A. in English and Education at Arcadia University. She also studied abroad at City University in London, focusing on British history, art, and architecture. She currently works as Resident Services Coordinator at New Kensington Community Development Corporation, and focuses on a developing civic association in the Kensington neighborhood.



No Comments


Trackbacks

  1. Welcoming the West Philadelphia Fresh Food Hub to the neighborhood | Drexel Publishing Group
Recent Posts
Bid Process Reveals Uncertain Future For Delaware Power Station

Bid Process Reveals Uncertain Future For Delaware Power Station

October 30, 2014  |  Developing Challenges, News

Bids for purchase and redevelopment of the Delaware Power Station are due Monday at 5PM. What will they tell us about the monumental building's future? Ryan Briggs talks to some experts and considers the future of this part of the Delaware waterfront > more

The Case For Logan Square

The Case For Logan Square

October 30, 2014  |  Morning Blend

Why the current thinking about the Parkway’s transformation needs to be more ambitious, development anxiety in Powelton Village, Brickstone’s latest acquistions in Midtown, and Councilwoman gets her district office > more

Saying Goodbye To Stokes House

Saying Goodbye To Stokes House

October 29, 2014  |  News

The end is near for the Stokes house of Holme Circle. Despite efforts by a local civic association to save the 19th century stone farmhouse at 2976 Welsh Road, it will be razed any day now for new residential development. Hidden City co-editor Michael Bixler took a trip out to Holmesburg to bid the building a fond farewell > more

Getting A Pedestrian-Driven Main Street Right In Center City

Getting A Pedestrian-Driven Main Street Right In Center City

October 29, 2014  |  Morning Blend

Chestnut Walk as a new kind of Center City street, the multiplying effects of pop-up gardens, Penn to break ground on South Bank, and angry parents unleash on Walter Palmer > more

City For Families? Millennial Parents Say So

City For Families? Millennial Parents Say So

October 28, 2014  |  Vantage

If schools are a key to retaining families, what is Philadelphia to do? Quite a lot, says David Feldman, who takes us inside the parent and community-led movement to invest in ten public elementary schools > more

Philadelphia To Have Bus Shelters Replaced, Expanded

Philadelphia To Have Bus Shelters Replaced, Expanded

October 28, 2014  |  Morning Blend

Titan inks $52 million advertising deal with City, officials irked at Council’s unwillingness to sell PGW, a look back at Devil’s Pocket, and the resolve of one North Philly church to resist Temple U's encroachment > more