Food Hub Revving Up In West Philadelphia

 

Muralist Brad Andrew Carney and his assistant Pierre (wearing the hat) Photo: Peter Woodall

West Philadelphia’s Fresh Food Hub, a new mobile market based at 37th and Lancaster Avenue in Powelton Village, will open tomorrow, April 25th. With support from Greensgrow and Preston’s Paradise, the Food Hub will operate 5 days per week, 6 hours per day from a freshly converted bread truck. The market will also run at other locations, including the Philadelphia Senior Community Center and community events like block parties, at least once a week.

“We tried to localize everything about the project, including the truck itself,” explains Ryan Kuck, a former farmer at Greensgrow and now the Food Hub’s project manager. The bread truck was completely redone: a festive mural on the side was designed by artist Brad Andrew Carney; metal fabricator Billy Dufala made a roll-up door and installed a canopy for protection from the sun and rain. Food is stored inside the truck and available for sale on the side of the truck. When the truck is in operation, Kuck says, “it becomes part of the sidewalk.”

One aim of the project is to build on the long history of food trucks and food truck vendors by adding diverse, fresh, and local foods.

Project co-sponsor Preston’s Paradise manages 10 community gardens and orchards and has been running a push-cart market for several years. “We needed to grow,” says Kuck. “People wouldn’t know how much food we’d have available.” So they switched to a food truck with more flexibility and a larger farmers’ network in partnership with Greensgrow.

The mobile market idea isn’t new. Greensgrow’s Farm Neighborhood Markets program launched a pilot mobile food market in Camden last year designed to help urban farms and gardens reach markets. Four new sites for this year include Fairview Village, Parkside, Centreville, and Cramer Hill. Find the 2012 Camden Neighborhood Market schedule HERE.

The Food Hub will stock more than fresh produce. Kuck wants the truck to be like a healthy corner store, where people can find a range of products. They’ll stock homemade herbal teas, fruit salad from the Urban Nutrition Initiative, fresh bread in a pending partnership with Betty’s Speakeasy, and certain package goods like tomato sauce and jarred peanut butter.

The other side of the Food Hub truck with the roll door up | Photo: Peter Woodall

Kuck says the Food Hub will work with a nearby Shop Rite to to help create markets for local Philadelphia producers. Such items include soap, fruit juice, granola bars, hot sauce, and salad dressings.

A future goal is to make the Hub a distribution site for diners and cafes that may not have fresh foods available for customers. They’ll start by providing fresh fruit salads at breakfast counters and work from there.

The Food Hub is financially supported by Greensgrow and Preston’s Paradise, but otherwise it runs on produce sales. As Kuck explains it, there’s an unwritten guideline that Greensgrow will “put its weight under the project” for three years. Then, it’s expected that the Food Hub will sustain itself.

See the Food Hub’s Facebook Page HERE.

About the author

Angela Taurino is a Philadelphia native now living in Bucks County and received her B.A. in English and Education at Arcadia University. She also studied abroad at City University in London, focusing on British history, art, and architecture. She currently works as Resident Services Coordinator at New Kensington Community Development Corporation, and focuses on a developing civic association in the Kensington neighborhood.



No Comments


Trackbacks

  1. Welcoming the West Philadelphia Fresh Food Hub to the neighborhood | Drexel Publishing Group
Recent Posts
Historical Commission Hardship Meeting Puts Sloan Mansion One Step Closer To Demolition

Historical Commission Hardship Meeting Puts Sloan Mansion One Step Closer To Demolition

December 19, 2014  |  Buzz

The days might be numbered for the Samuel Sloan-designed John P. Levy House at 40th and Pine. Today the Historical Commission's Hardship Committee approved a recommendation that could clear the way for the Italliante mansion's demolition > more

Travels Through The Ghost City

Travels Through The Ghost City

December 19, 2014  |  Last Light

The wrecking ball and the crane seem to be the symbols of the year as Philadelphia's built landscape changes--in some places at a furious pace. Architect Andrew Evans has been paying attention--his time-lapse images capture the process as the new replaces the old > more

Baking Yuletide Cheer At Potito's

Baking Yuletide Cheer At Potito’s

December 19, 2014  |  Last Light

There is nothing like lining up to buy baked goods in South Philly during the holidays. Theresa Stigale has this photo essay about Potito's, a classic, family-owned neighborhood bakery at 16th and Ritner > more

Temple Police Treading An Expanded Beat These Days

Temple Police Treading An Expanded Beat These Days

December 18, 2014  |  Morning Blend

North Philly university moves to protect its off-campus students from violent crime, DVRPC approves I-95 capping study, Nightingale Properties to rebrand Seven Penn Center, and a “Little Farm” expands in South Kensington > more

With Churches Fast Disappearing In Fishtown, A Chance To See What's At Stake

With Churches Fast Disappearing In Fishtown, A Chance To See What’s At Stake

December 18, 2014  |  News

What to do with all the churches? With the imminent loss of another Fishtown church, New Kensington Community Development Corporation wants you to see what's at stake--join them for a post-holiday tour. Michael Bixler reports > more

Transforming The Schuylkill

Transforming The Schuylkill

December 17, 2014  |  Morning Blend

A re-bridging of sorts for the Central Schuylkill, good news for South Philly ship, Liberty Square work begins, and the lax enforcement of condos’ Christmas tree ban > more