Wal-Mart At Broad and Washington?

Wal-Mart Chicago

Sources say Wal-Mart, with a corporate strategy to capture the urban market, is exploring a deal for the massive lot at the northeast corner of Broad and Washington owned by a New York real estate firm, and once thought to be a site for a high density, mixed-use project. Wal-Mart has already opened a few stores in Chicago, and a half dozen more are planned there. What’s not at all clear is if the Broad and Washington project would be for a grocery-intensive mini suburban style Wal-Mart, as it appears some of the Chicago stores are, or if it would be part of a more urban, mixed use development, with Wal-Mart as the anchor.

“We’re very aware Wal-Mart is trying to figure out an urban store,” says Philadelphia deputy mayor for planning and economic development Alan Greenberger. “And we want to figure out how to urbanize them. We need to get past the name brand reputation. Yes, there is a lot to fear, but it’s our job to make them good urban citizens.”

Greenberger adds that the value of the land is too high for a low-density, single use suburban style development. That’s good news for those of us who lived through the early 1990s, when Philadelphia was so desperate for private sector development that nearly anything was allowed: a Rite Aid in a Center City historic bank, Rite Aids and Dunkin’ Donuts with surface parking lots on countless busy pedestrian corners, the decimation of key waterfront by big box retailers and their miles of asphalt parking lots, suburban fast food outlets on neighborhood avenues. Detritus, in those days, was the best we could do.

2008 Broad and Washington development looking north toward Center City

The Wal-Mart possibility nevertheless raises enormous questions for a city seeking to leverage its great sites for further community investment. Broad and Washington is, in fact, a terrific opportunity to bring high density uses (which benefit local businesses most of all) to a location rich in transit infrastructure, amenities, schools, and shopping. But Greenberger says that rents there may not be high enough to support a dense, multi-use development. “The market hasn’t quite caught to the location,” he says.

Broad and South, JK Roller Architects

It has found its way to Broad and South, evident in Carl Dranoff’s forthcoming high density, mixed use project there, which Greenberger says will begin in 2012. And what began as a fairly uninteresting project, he says, has turned out to be “pretty sophisticated urban design.”

About the author

Nathaniel Popkin is co-editor of the Hidden City Daily and author of three books of non-fiction, including the forthcoming Philadelphia: Finding the Hidden City (Temple Press) and a novel, Lion and Leopard (The Head and the Hand Press). He is the senior writer of the film documentary "Philadelphia: The Great Experiment."



1 Comment


  1. Walmart’s “name brand reputation” is well-earned. We don’t need another low-wage big box store in our neighborhood, killing jobs, destroying local businesses and sucking money out of our city. Whether it’s a supermarket version or not. We need locally owned businesses that keep the money here in our city. Alan Greenberger should know better — you can’t make Walmart a good urban citizen any more than you can make a good cancer.

Trackbacks

  1. Walmart looking at the NW corner of Broad and Washington?
  2. Rumor Mill: Dranoff Eying NE Corner of Broad and Washington | NakedPhilly
  3. Speculation at Broad and Washington, profiles in Occupy, safety at greened lots, parking in bike lanes, unified Chelten Avenue, Nutter nod

Leave a Reply

Comment moderation is enabled, no need to resubmit any comments posted.

Recent Posts
On 40th Street, New Life For A Long-Hidden Furness

On 40th Street, New Life For A Long-Hidden Furness

October 18, 2017  |  Vantage

What's it take to restore this early Furness? Hidden City talks to developer Tom Lussenhop about the tear-down disaster ongoing across the city and his plans for the former West Philadelphia Institute > more

Praise And Protest At Historical Commission Meeting

Praise And Protest At Historical Commission Meeting

October 17, 2017  |  News

Applause and anger filled the room at the monthly Historical Commission meeting on Friday. GroJLart has the details > more

The True Center Of The City Revealed

The True Center Of The City Revealed

October 13, 2017  |  Harry K's Encyclopedia

City Hall may be the "heart" of Philadelphia, but an unassuming corner in North Philly is the true center of the city. Harry K. explores the evolution of Penn's greene country towne and how Philadelphia has a history of being the center of attention > more

LIGHTS! MUSIC! ACTION! Historic Lansdowne Theater Poised For A Comeback

LIGHTS! MUSIC! ACTION! Historic Lansdowne Theater Poised For A Comeback

October 11, 2017  |  Vantage

After 30 years' slumber, Lansdowne's sumptuous Art Deco movie palace is ready to wake up, and rouse Main Street too, with music and community spirit. Ben Leech has the story > more

Wish You Were Here: Postcards From The Past Recall

Wish You Were Here: Postcards From The Past Recall “Real Philadelphia”

October 10, 2017  |  Vantage

The Athenaeum of Philadelphia's new exhibition, "Real Philadelphia: Selections from the Robert M. Skaler Postcard Collection," puts elusive images of working class city life in the limelight. Contributor Karen Chernick has the review > more

Designing The Future Of Healthcare With Stephen Klasko

Designing The Future Of Healthcare With Stephen Klasko

October 4, 2017  |  Vantage

Dr. Stephen Klasko wants to disrupt traditional hospital care and integrate medicine into our everyday life. Through service and information delivery systems similar to Netflix, Apple stores, and virtual reality, the president and CEO of Jefferson Healthcare System believes the future of our well being lies in smart design. Contributor Hilary Jay, founder of DesignPhiladelphia, sits down with Dr. Klasko to discuss breaking the status quo of the medical industry with user-minded health care > more